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November 02, 2021 1 min read

We’re jumping for joy when it comes to our brand new packaging, a troupe of punchy colours and shapes to match our equally punchy flavours which has just rolled out onto shelves and online. We knew that when we revamped we couldn’t go past a chance to collaborate once again with the creative masterminds of fellow Byron brand Studio Muse Muse.

The company’s creative director (and founder) Lila Theodoros has long been working her magic on all things Farmer Jo and we’re big fans of her merry take on all things visual - it was even nicer to learn that the feeling was mutual; “From the very beginning, we knew that Muse Muse and Farmer Jo were perfect for each other – we both value pleasure, joy and playfulness as much as purpose, direction and reason. Life is beautiful and finding creative partners who align with this approach to business is a perfect match,” says Lila.

Our latest joint project has been no different, with Lila dreaming up delightful new outfits for our range of breakfast goodies. “We wanted the design of the Farmer Jo packaging to celebrate and honour their ten plus years journey, show their evolution as a brand and company, and hero the incredible flavour and recipe ranges created with so much passion and care. In all of the conversations we had with Sally and the team about what drives Farmer Jo – what their purpose and passion was – we kept coming back to the importance of flavour. Flavour is hero. Flavour is sensory. It is transportive.” We couldn’t agree more.