Whole foods. Whole grains. Whole nuts.
Dedicated to delicious
Established in Surry Hills in 2010 (the year and the postcode), Farmer Jo began because we couldn't find a granola that tasted as good as we knew it could.
There were plenty of health claims, but the flavour? It just wasn't there.
So Sally and Scott started making their own and selling at Carriageworks Markets and they’ve been dedicated to making the tastiest, crunchiest granola ever since.
Flavour first. Always.
Every Farmer Jo recipe begins with a flavour idea.
Not a nutrition trend.
Not a marketing claim.
An ingredient we’ve discovered through a chef.
A perfectly ripe piece of seasonal fruit.
A roasted tea cookie discovered in Tokyo.
From there, we build every recipe around real ingredients that deserve to be there.
Because when you keep flavours simple, there's nowhere to hide.
Every ingredient has to taste like it should, and earn its place in the bowl.
We believe better ingredients make better breakfasts.
Whole nuts.
Whole grains.
Proper oats.
Real fruit.
Nothing there by accident.
Every ingredient is chosen because it brings something to the flavour, texture and experience of the bowl.
The protein, fibre and wholegrain goodness come naturally.
Because that's what happens when you start with real food.
Still family made.
More than 15 years on, Farmer Jo is still proudly family-owned.
Some things have changed over the years.
Our recipes have evolved. Our range has grown. More people have discovered Farmer Jo.
But the philosophy hasn't.
We're still dedicated to making breakfast the most delicious meal of the day.
WANT ME.
EAT ME.
LOVE ME.
It's more than a tagline.
It's how we hope every bowl makes you feel.
Want Me because it looks and smells incredible.
Eat Me because it tastes even better than you imagined.
Love Me because it becomes part of your everyday - the breakfast you keep coming back to.
That's us.