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February 27, 2023 1 min read

You haven’t heard from us for a while because, well, life’s been one big Cluster Puff! We’ve been thinking outside the cardboard box, reimagining cereal and sprinkling it with a little bit of magic…

Meet Cluster Puffs by Farmer Jo, our new cereal brand with childhood attitudes and adulthood responsibilities… and we have some cerealsly big plans for it in 2023.

The first flavour is Chocolate Holiday - the cereal formerly known as Chocolate Breakfast Puffs (previously sold in large white bags), and it’s now available to buy in 350g boxes from the Cereal Aisle of Woolworths stores around the country.

And it will be available to buy online very soon so stay tuned.

On a personal note, we wouldn’t be here without all our big and little Puff fans, so thank you.

Cerealsly Yours,


Farmer Jo CEO (aka Cereal Executive Officer)